About us

Rich Joyce, a certified entrepreneur, calisthenics athlete and Poet was born on February 29th.  Some may call it unique or special to be born on such a day that only comes around every 4 years or every 1,460 days to be specific.  Rich, son of Ida and Richard Sr. was born unconscious and not breathing.  His mother states that she remembers him being rushed out of the room for a few moments and until this day, she's not quite sure what they did to restore his breathing but she's thankful they were able to.  Rich spent his early years growing up in the Roxbury area of Boston, MA before he and his family moved to Dorchester where he spent most of his teenage years along side his siblings. The oldest of 4, Rich cites his brothers Kris, Nick and sister Brittney as his leading source of motivation.  In May of 2018, Nicholas, the youngest of all the siblings passed away along with 3 of his close friends in a horrific car accident leaving Rich and his family lost and devastated.  Rich describes the experience of losing his then 16 year old brother as a pain that can never be explained and a feeling that still seems surreal up until this very second in time.  The loss of Nicholas caused confusion, anger and obvious pain which caused Rich to hide away from the outside world for an extended period of time. Over the next few years, Rich found himself on a spiritual journey which led to some of the biggest transitions in his life.        

Rich feels he is now ready to contribute something divine and special to the universe.  He not only plans to try to make a statement through his poetry but to also inspire and integrate his business acumen by building The Soulfull Collection into a community and successful brand.